About me

dianewei@gmail.com  

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Education

 

 

 

Experience

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SKILLS

 

01. 2006 - 09. 2010  Art Center College of Design: Pasadena, California. Major in Product Design. Honored with Scholarships

09. 2005 - 03. 2003  Pasadena City College: Pasadena, California. Major in Graphic Design and Product Design. Dean’s list Honors. 

 

Google

05. 2017 - Present - Mountain View, California / Full-time
Senior UX designer

23andMe

10. 2014 - 2017 - Consumer-facing genetic test company: Mountain View, California / Full-time
I led the process of developing health, ancestry, wellness, and trait reports for consumers. 

  • Led the report design from research, idea generation, concept development, user testing, final user experiences and visual design. 

  • Designed the first FDA authorized consumer facing Carrier Status report for genetic testing. This allowed 23anMe to report the probability of passing genetic traits on to your children. 

  • Achieved high comprehension rates for health test reports (91.6% to 95.2% per user testing), setting a new benchmark for FDA to evaluate future direct-to-consumer genetic health tests. This unlocked 23andMe from an FDA ban and allowed us to release genetic reports to consumers.

  • Designed the features and data visualizations for the most social network shared feature on 23andMe: “Ancestry Composition”, which tells you the proportion of your DNA that comes from 38 populations, worldwide.

 

Hewlett Packard

10. 2010 - 10. 2014 - Consumer and Enterprise LaserJet Printer: Sunnyvale, California / Full-time
I was project lead for consumer and enterprise laserJet line. I collaborate with our partner, Canon, to create efficient mechanical and manufacturing parts. I work closely with OEMs, in Asia, to maintain quality.

  • Shipped 28 products (Red Dot Award winning).

  • Lead design from early concept to manufacturing finish.

  • Worked with Marketing to develop future product lines for world wide and developing markets.

  • Worked with R&D, Usability, and Marketing on consumer research, prototyping, and testing.

  • Traveled to developing countries for user research projects.

 

Proctor and Gamble

01. 2010 - 05. 2010 - Baby Care, Sustainability: Cincinnati, Ohio / Co-op
I worked on Pampers for Premium and Baby-Dry diapers. They provide the largest sales for P&G. 
I worked also with the sustainability team. Our goal is to develop a next generation, sustainable diaper. 

  • Two utility patents granted for my designs.

  • Two concept designs were produced for market trial.

  • Designed concept products with design managers and consultancies.  

  • Worked on consumer research, prototyping, and testing in 6 major US cities.

 

Proctor and Gamble

08. 2009 - 12. 2009 - Beauty Care: Pasadena, CA / Contractor
Sponsored by Pantene Beauty Care. I worked on Sustainable hair care for 4 months. Furthermore, I was invited to participate in P&G’s Beauty Care workshops at the P&G Headquarters, in Ohio.

  • Participated in Beauty Care Studio’s design workshops and brainstorming sessions.  

  • P&G Showcased my designs at their sustainability events.

  • Developed concepts on future beauty care projects.

 

K-Swiss

01. 2009 - 04. 2009 - Performance Footwear: Westlake Village, California / Intern
Designed footwear for different categories. Followed through on the design projects from concept sketches to final production. Many of my designs are now on the market.

  • Worked on over 30 shipped products.        

  • Designed lifestyle and performance footwear for men and women.

  • Pattern design for kids footwear.

  • Responsible for individual shoe design’s tech packs and colorways.


Munchkin

01. 2008 - 05. 2008 - Baby products: North Hills, California / Intern
Designed baby toys for different categories. Followed through on the design projects from concept sketches to final production. Many of my designs are now on the market.

  • Shipped over 10 baby soft and hard products (available anywhere Munchkin products are found).

  • Developed sketch concept, 3D models and followed up with engineers overseas. 

  • Assisted Marketing team on retail presentations.

 

2D: Figma / Sketch / Photoshop / Illustrator / Indesign / Aftereffects / Analog and Digital Sketch / Photography

Prototyping: Invision / Axure / Principle / Protopie 

3D: Solidworks / Alias / Creo / Keyshot